The News tool got a new geocoding feature recently. To try it out, add or edit a News article. Go to the Location tab. You can simply enter the name of a location, if you don't need it tied to a map. Or enter an address and click the "Verify & Geocode Address" button. Your location will be shown on a map and the lat/long fields will be filled. You can then drag the pin on the map to drop it exactly where you want it.

The end result is your article will list the location info and provide a link to Google Maps. The data is available in the article's XML as the following: location_title location_room_number location_address location_latitude location_longitude

http://demo.sitemason.com/iphone/map/2010/04/16/bobbies-dairy-dip.118598

Originally posted in the Sitemason Developers Google Group on Tue, 15 Jun 2010